How to Calculate Service Level: Complete Guide
Learn the service level formula, see step-by-step examples, and discover best practices for measuring and improving service level in your call center.
AI Insight Summary
Service level is calculated as (Calls Answered Within Threshold / Total Calls Offered) × 100. Common targets are 80/20 (80% answered in 20 seconds). Only answered calls count; abandoned calls are excluded from the numerator but included in the denominator.
- Formula: (Calls Answered Within Threshold / Total Calls Offered) × 100
- Common target: 80/20 (80% of calls answered within 20 seconds)
- Only answered calls count in numerator; abandoned calls excluded
- Abandoned calls included in denominator (total calls offered)
- Industry standard: 80/20 for customer service, 80/15 for sales
The Service Level Formula
Step-by-Step Calculation
Define Your Service Level Target
Establish your service level target (e.g., 80/20 means 80% of calls answered within 20 seconds). Consider industry standards, customer expectations, and business requirements.
Collect Call Data
Gather data on total calls offered and calls answered within your time threshold. Most contact center platforms provide this data automatically.
Apply the Formula
Use the formula: Service Level = (Calls Answered Within Threshold / Total Calls Offered) × 100. Only answered calls count in the numerator; abandoned calls are excluded.
Calculate Your Service Level
Divide calls answered within threshold by total calls offered, then multiply by 100 to get your service level percentage.
Compare to Target
Compare your calculated service level to your target. If below target, identify improvement opportunities such as staffing adjustments or process optimization.
Example Calculation
Scenario:
- • Total calls offered: 1,000
- • Calls answered within 20 seconds: 750
- • Calls answered after 20 seconds: 150
- • Abandoned calls: 100
Industry Benchmarks
| Industry | Service Level Target |
|---|---|
| Customer Service | 80/20 (80% in 20 seconds) |
| Sales | 80/15 or 90/20 |
| Technical Support | 80/30 or 80/60 |
| Emergency Services | 95/10 or higher |
How to Improve Service Level
Increase Staffing
Add more agents during peak periods to handle higher call volumes and reduce wait times.
Improve Forecasting
Use accurate demand forecasting to ensure adequate staffing levels match call volume patterns.
Ensure Schedule Adherence
Ensure agents follow schedules and are available when needed to maintain planned staffing levels.
Reduce Handle Time
Optimize processes and provide tools to reduce average handle time, enabling agents to handle more calls.
Automate Service Level Monitoring
Oversai provides real-time service level monitoring and analytics to help you achieve and maintain your service level targets.
